Distinctive Positioning in the Global Market
The global sauna industry is largely dominated by European and Chinese manufacturers. In contrast, Japanese made sauna brands remain extremely limited in international markets.
As one of the few companies representing this segment, we offer an unique opportunity to stand out. This clear differentiation allows our partners to present something truly distinctive, especially to clients seeking authenticity, craftsmanship, and cultural value rooted in Japanese wellness traditions.
Premium Brand with Strong Margin Potential
Our focus is not on mass market distribution, but on delivering high quality, design oriented sauna solutions positioned in the premium segment.
This enables our partners to engage with clients at a higher level, supporting projects that prioritize quality over price. As a result, partners can achieve higher unit values and stronger profit margins while aligning with a brand that emphasizes long-term value and refined experience.
Partnership
1. Distributor Partnership
Best suited for:
1. Sauna companies
2. Builders and contractors
3. Wellness, spa, and hospitality operators
How it works:
1. You source local high-end customers or projects
2. MySauna provides product, design, and technical support
3. You manage the client relationship and installation
Support provided:
1. Project-based pricing
2. Custom design assistance
3. Technical guidance
4. Marketing materials
This model is ideal for partners with existing customer access or project pipelines.
2. OEM / Private Label Partnership
Best suited for:
1. Emerging sauna brands
2. Wellness startups
3. Recovery and fitness product brands
How it works:
1. MySauna manufactures products under your brand
2. You focus on branding, sales, and market development
What you get:
1. Flexible product customization
2. Scalable production capability
3. Faster time to market
This model is especially suitable for fast-growing markets.
How We Work Together
Initial discussion
Understand your business, market, and goals
Identify the right partnership model
Distributor or OEM based on your needs
Start with a pilot project
Test collaboration on a small scale
Scale the partnership
Expand into larger projects or broader distribution